Ad-ID's standard naming convention creates a unified workflow from media buyers to broadcasters, networks, radio and digital media companies.
"Bringing Ad-ID into WO Network is an example of how WideOrbit is collaborating with solution providers to streamline our clients' operations and enable them to directly connect connections to the advertising community," said WideOrbit CEO Eric R.
Ad-ID Executive Director Harold Geller added, "By adopting Ad-ID on behalf of its cable network clients, WideOrbit is showing leadership in fostering more accurate, more efficient systems that benefit users across the entire ad sales value chain.
The organization whose standards work has supported a century of advances in entertainment technology has rolled out published standards for binding Ad-IDs
to commercials and Entertainment ID Registry (EIDR) codes to programming content.
"Over the last year, we have been working with many of Ad-ID's customers as part of our data process to measure the performance of their radio advertising campaigns," said Lisa Pike, SVP/Revenue Generation for Dial Report.
"Yet, the problem is that there can be gaps or incomplete information about the advertising particularly with the inconsistent use of antiquated advertising asset codes within station trafficking -- that's where Ad-ID comes in," TagStation notes.
"This initiative showcases the collaboration between the two companies, who both share the goal of improving radio's ability to track and measure radio to the benefit of marketers, agencies and broadcasters," said Harold Geller, Executive Director of Ad-ID. "Advertising is driven by proven results and accountability, and our collaboration with an emerging industry platform like Dial Report helped illustrate the effectiveness of those drivers."
Ad-ID is the industry standard for commercial ad coding and implementing file-based workflows across all media platforms.
It is already benefitting our clients by eliminating the necessity of manually re-keying Ad-ID's information into our system and there-by minimizing the possibility of expensive errors inherent in that process.
Said Media Monitors CEO/President Philippe Generali: "Ad-ID will not only help the advertising agencies get an accurate picture of what ran where and when, but in addition will also help SAG/AFTRA members track their commercials."
Ad-ID Chief Growth Officer, Harold Geller commented: "We are excited about the cooperation we've gotten from Media Monitors and look forward to a long and productive relationship." Geller added, "Ad-ID fixes an age old industry problem: the uncertain and error-prone link between what spot the advertiser ordered and what actually goes on air.