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Joanne moved the company from Nottingham to the Swan Park Business Centre in Kettlebrook Road, Tamworth, as part of the deal that attracted vital venture capital investment from the Advantage Early Growth Fund and the private investors who matched the Fund on the same terms.
(Left to right) Mike Watts, Advantage West Midlands, Mark Lee, Eliot's, and Kevin Caley, Advantage Early Growth Fund
It was here that they were introduced to Tim Powell, investment manager for the Advantage Early Growth Fund.
"The Advantage Early Growth Fund is leading the way in addressing funding gaps for early stage businesses and investing in enterprising and innovative SMEs across the region.
Karen Aston with from left, Harry Stott (project director UWSP), Kevin Caley (managing director Advantage Early Growth Fund), Mike Smith, Keith Longmire and Wesley Cornell, all from ShopCall
The Advantage Early Growth fund - targets companies in the very early stages of their development and interestingly has to invest with a private sector investor.
The Advantage Early Growth Fund (AEGF) Investee Company Conference was staged at Lea Marston Hotel and Leisure Complex in Warwickshire.
The company decided to move from Essex to Warwickshire to carry out research and development after a positive pledge of investment from the Advantage Early Growth Fund (AEGF), coupled with a group of private investors and support from the University of Warwick Science Park Investment Readiness Project and investment from their Concepts Fund.
With three private investors and matched funds from the Advantage Early Growth Fund, the business now needs to raise just pounds 30,000 to bring in extra stock and kick off its marketing campaigns.
The Advantage Early Growth Fund (AEGF) Investee Company Conference will highlight the work of the pounds 5 million fund, set up to help early stage businesses.
The Advantage Early Growth Fund is a key part of a strategy by AWM to give budding businesses the financial backing they need to expand.
The Advantage Early Growth Fund is intended to bridge the gap.
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- ADV ADLT
- Adv Dip
- Advantage Early Growth Fund
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