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References in periodicals archive ?
McPhetors & Scott, Advertising Research Foundation 1998
Michael Naples, president of the Advertising Research Foundation, has described marketing research as being in a state of "wretched transformation" (Schlossberg 1990).
An Advertising Research Foundation bibliography edited by Benjamin Lipstein, entitled Evaluating Advertising, lists 954 articles under the category, "Attitude Change and Persuasion" and close to 40 percent of the articles in that group deal specifically with "Attitude Change Measures."
As far as Research Alert and EPM's other targeted marketing newsletters, "The Advertising Research Foundation and ESOMAR serve those segments with conferencees, as do the for-profit conference companies.
The plan for the Journal of Advertising Research is that by facilitating sharing by academics and industry practitioners, we have developed a new strategy beginning with this issue of JAR focused on a topic of broad interest: "Accountability." Together with ARF (Advertising Research Foundation) leadership we have generated the following list of topics for the next JAR issues.
SABC1,2,2 (pubcaster) 79.2% M-net (pay-TV) 15.2 (free-to-air startup) 2.8 others (includes Soweto private 2.8 net Bop-TV, M-Net's community channel CSN) Sources: South African Advertising Research Foundation: "The World Almanac Book of Facts 1998"
"I think sometimes we tend to imagine in this whole new world of dazzling advancements and acknowledgments and announcements that we tend to lose sight of the value of the press," Black said recently at a lunch held by the Advertising Research Foundation in New York City.
Further evidence of the stability of product user measurements by TV program was reported at the Advertising Research Foundation (ARF) Electronic Media Conference in December 1987.
Pradeep is the 2009 winner of the prestigious Great Minds award, the top prize bestowed by the Advertising Research Foundation. He was cited for being an "individual who brings excellence to advertising research in the category of research innovation" and for "demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective."
According to the South African Advertising Research Foundation, the South African Broadcasting Corp.
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