The transaction is expected to deliver significant value to
Aimia's stakeholders and the agreement in principle was approved unanimously by
Aimia's board of directors upon recommendation by its Special Committee of independent directors.
Dino Varkey, Chief Executive Officer, GEMS Education, said: "Following our announcement of the GEMS Rewards Programme earlier this year, we appointed
Aimia as our programme consultant and technology provider to shape the initiative.
With the Nectar platform,
Aimia aims to put their analytics expertise into use by rewarding the users for their purchases.
A recent
Aimia study found that although consumers are worried about how their personal data are being handled by companies, they're willing to share if they get rewarded.
for house insurance, motor insurance, mortgages, anything we start to look for, we price compare," said Marc Allsop, senior vice president and head of global business development for loyalty analytics company
Aimia. Illustrating the swift rise of the online travel firms, Lufthansa had the same market capitalisation as Priceline back in mid-2009, but since then Priceline's value has jumped to USD$63 billion, 10 times that of Lufthansa.
AIMIA, the Digital Industry Association of Australia, whose members include Google, eBay, Twitter, Microsoft, and Facebook, has raised concerns that the legislation not only increases the risk of interference with fundamental rights, but also carries with it heightened security risks.
Shoppers in the Gulf region are among the most open with their personal information, with 67 per cent willing to share their data, second only to India, revealed a new global survey by leading loyalty provider
Aimia.
Dubai:
Aimia, a global leader in loyalty management, this week announced agreement of a multi-year extension with founding partner HSBC for its participation in the Air Miles programme in the Middle East.
6 --
Aimia, a global leader in loyalty management, today unveiled the results of a new survey, the
Aimia Loyalty Lens.
He was lead advisor to Merseyside-based food and drink manufacturer
Aimia Foods in its sale to Cott Corporation in June 2014, and as part of the KPMG team that advised TSC Foods on its sale to Edward Billington & Son Limited earlier this year.
This will require greater levels of cooperation between payment providers and merchants and represents a growing market opportunity for big hitting third party loyalty and analytics vendors such as
Aimia, Oracle, IBM as well as opportunities for emerging start up players.