While the market share for instant coffee in Japan has decreased from 58 percent in 1983, to 43 percent market share, the instant market still holds a market share almost 50 percent higher than that of roasted coffee, according to a recent report by the industry-run All Japan Coffee Association
According to the All Japan Coffee Association
, Brazil provided coffee free of charge to Japan to repay for the emigration, triggering coffee's popularization through cafes.
Keiji Ohta, president of the All Japan Coffee Association
spoke of the various measures taken by the Japanese trade to increase consumption in the years after the signing of the International Coffee Agreement.
These topics will be addressed in different sessions by a panel of distinguished speakers drawn from the highest levels of industry, trade, government, multilateral organizations, research institutes and academia including: Neumann Gruppe, Nestle, Kraft, Lavazza, Ueshima, Illycafe, World Bank, common Fund for Commodities, All Japan Coffee Association
, Danish Institute for International Studies and Human Rights and many others.
According to the regular national research recently conducted by the All Japan Coffee Association
(July 1997), black tea is ranked sixth in a list of 11 soft beverages.
According to Sanae Yamada, advisor to the All Japan Coffee Association
, the Japanese have probably been trading with Ethiopia since before World War II.
The average total number of cups of coffee consumed per week, according to a study done by the All Japan Coffee Association
, was 10.4 -- up from 7.4 cups in 1980.
The conference was carried out under the auspices of the All Japan Coffee Association
(AJCA), and featured a gathering of coffee scientists from all parts of the world.
From October 20 through November 7, the All Japan Coffee Association
conducted a coffee drinking survey to determines attitudes, in home and out of home consumption, future trends, life styles, and imagery.
"We are puzzled," said Reiichi Kuroba, executive director, All Japan Coffee Association
, "in the small decline in soluble and institutional uses of coffee.
It may also help make up for the decrease in instant coffee consumption noted by the All Japan Coffee Association
in their 1991 survey, even though it still accounts for approximately half of all the coffee consumed in Japan.
The All Japan Coffee Association
notes that instant coffee consumption in Japan totalled 95,000 tons in 1990, almost unchanged over the past few years.