However, the traditional segments of anti-perspirant/deodorant
, hair care and shower gels still have the highest penetration among male shoppers.
Gillette has rolled out the "My City is My Gym" campaign, encouraging men to take their exercise routines outdoors and put Gillette's Odor Shield anti-perspirant/deodorant
to the test.
UNILEVER IS INTRODUCING DOVE CLINICAL PROTECTION ANTI-PERSPIRANT/DEODORANT
, a product designed to offer "prescription-strength" defense to control underarm wetness, allowing women to feel confident and self-assured.
Unilever, which produces the Dove brand deodorant, has introduced Dove Ultimate Clear Anti-Perspirant/Deodorant
that it says eliminates embarrassing white marks by remaining on the skin and not on clothes, and while providing "outstanding wetness and odor protection.
Some 40% of women say they pick out or purchase their significant other's anti-perspirant/deodorant
versus only 18% of men who do the same for their partners.
Secret launched Secret Clinical Strength Anti-Perspirant/Deodorant
last month to address the needs of consumers wanting prescription-strength wetness protection.