Scent Killer Gold products featured in the kit include: clothing spray (12 fluid ounces), body wash/ shampoo (12 fluid ounces), conditioner (8 fluid ounces), anti-perspirant/deodorant
(2.5 ounces) and field wipes (24).
However, the traditional segments of anti-perspirant/deodorant
, hair care and shower gels still have the highest penetration among male shoppers.
* Gillette has rolled out the "My City is My Gym" campaign, encouraging men to take their exercise routines outdoors and put Gillette's Odor Shield anti-perspirant/deodorant
to the test.
UNILEVER IS INTRODUCING DOVE CLINICAL PROTECTION ANTI-PERSPIRANT/DEODORANT
, a product designed to offer "prescription-strength" defense to control underarm wetness, allowing women to feel confident and self-assured.
Unilever, which produces the Dove brand deodorant, has introduced Dove Ultimate Clear Anti-Perspirant/Deodorant
that it says eliminates embarrassing white marks by remaining on the skin and not on clothes, and while providing "outstanding wetness and odor protection."
Scent-free Body Soap and Anti-Perspirant/Deodorant
get you ready for the field, and Field Wipes help you stay clean once you're there.
The success of Degree was surprising in part because the anti-perspirant/deodorant
(A&D) market is extremely competitive, with a high degree of product saturation.
Some 40% of women say they pick out or purchase their significant other's anti-perspirant/deodorant
versus only 18% of men who do the same for their partners.
There had been rumors that Gillette was preparing to unveil an anti-perspirant/deodorant
, possibly for women, but for now the supplier does not appear to be moving in that direction.
Therefore, users tend to find a brand of anti-perspirant/deodorant
and stick with it.
The supplier's Arrid line has become one of the nation's top anti-perspirant/deodorant
brands, causing the company to expand the line last year with Arrid Teen Image.
Secret launched Secret Clinical Strength Anti-Perspirant/Deodorant
last month to address the needs of consumers wanting prescription-strength wetness protection.