B2B-B2CBusiness to Business Business to Client
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He attributed 'the company's strong performance and unique B2B-B2C [business-to-business-business-to-customer] hybrid model, and the robust growth of the e-commerce sector coupled with the country's positive economic outlook' as the deciding factors for these investors to reach out to them.
The number of brands carried in the marketplace has also ballooned by nearly 500 percent due to its B2B-B2C hybrid model.