B4YBusiness for Youth
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That was the thinking behind four new proprietary brands from Rite Aid--Receutics, Big Win, Dreamhouse and B4Y (Better For You)--all of which provide enhanced quality, more choices and compelling values to the drug chain's customers, according to Abelman.
Abelman also is excited about B4Y, a brand currently comprised of 17 items--with more on the way--that have "more of the good and less of the bad.