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Further investments, especially in new technologies and mobile, are on Target's to-do list for omnichannel going forward, according to Target spokesman Eddie Baeb. The retailer also has begun testing radio-frequency identification (RFID)--which helps track store merchandise--and "beacon" technology, which provides real-time content through mobile apps about coupons, deals and product recommendations.
Baeb declined to say how Target would use Powered Analytics' technology.