BBLRABig Bear Lake Resort Association (California)
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CONTACT: Dan McKernan, Manager of Marketing and Public Relations of BBLRA, +1-909-866-6190, Ext.
Also, BBLRA offers lodging packages with recreational activities, including mountain bike rentals, horseback riding, massage therapy, golf and Snow Summit's Sky Chair.
In addition to operating Central Reservations, the BBLRA produces and distributes the complimentary Visitors Guide and several other tourism publications, markets familiarization tours to group tour and travel operators, and places publicity and advertising promoting Big Bear as a tourism destination.