BCASWIBuilding Contractors Association of Southwest Idaho
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UNTIL LAST SPRING, THE BOISE-BASED BUILDING CONTRACTORS Association of Southwest Idaho (BCASWI) had never charged admission to its Parade of Homes.
To facilitate ticket purchases, the BCASWI contracted with an independent ticket broker to manage sales through several area retailers and online (including a hot link from the chapter's Web site).
"Even if we'd lost money, we were donating [$I per ticket] to Habitat," says Autumn Blume, the BCASWI's community projects director.