BCBSF

AcronymDefinition
BCBSFBlue Cross/Blue Shield of Florida
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Co-led by the FCN and the BCBSF Foundation, the Florida coalition was created by the RWJ and AARP Foundations, and was officially announced in February.
While some insurers are limiting the number of HMO plan choices they offer, at BCBSF we see this as a perfect opportunity to reinvigorate the small group market with greater managed care options.
BCBSF has partnered with WebMD to offer members a broad set of personalized tools specifically created for their use.
The card features GoBlue, BCBSF's most affordable guaranteed-issue preventive and routine health plan.
After customers buy their card, they call a BCBSF toll-free number on the back of the card to complete a brief activation and enrollment process.
"We got Brainshark before this giant shift to consumerism and retail health care," says Jep Larkin, BCBSF's director of sales communication.
Plus, Brainshark analytics show BCBSF when (and in what ways) customers view presentations.
According to the company, TrueComp enables BCBSF to process over 60,000 transactions per month and provides BCBSF's compensation managers with a new licensing and appointment system.
"I have always felt that if you incentivize doctors in the right way, you'll get better results," says David Felker, MD, a Delray Beach internist who is on the BCBSF physician advisory panel.
Among BCBSF's objectives for the spring 2001 launch of Internet Pilot, its first-ever initiative to sell health insurance online, are:
Called the Blue Saver, the initiative is designed to help the more than 170,000 Floridians enrolled in BCBSF's Medicare supplemental programs achieve such savings by using a discount card that they should begin receiving next month.