BCBSFLBlue Cross Blue Shield of Florida
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"We know that the mobile channel presents a big opportunity to reach consumers in a timely manner," says Murillo of BCBSFL. "When you're on the go in the health space, there is a 'moment of truth.' You're in the doctor's office and you have health information needs we can help you with.
BCBSFL also believed that a member's greatest need for mobile functionality happens in the doctor's office.
The BCBSFL site also provides click-to-call functionality for network providers and offers opt-in SMS reminders.
Weight loss surgery is not a covered benefit within most member benefit plan designs, according to the BCBSFL Web site (www.bcbsfl.com).
Both Healthaxis and ChannelPoint offer brokerage products, and Connextions.Net is developing a version of the BCBSFL Web site tailored to field sales force needs.