BCBSNCBluecross Blueshield North Carolina
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Both BCBSNC Race 13.1 Raleigh events start and finish at North Hills, providing runners numerous amenities before, during, and after the race.
Using some of the information it gleaned from the calls that were recorded early on, BCBSNC determined that many customers were confused about claims, benefits, and coverage and simplified the language in its marketing materials and other customer communications and on its Web site.
He also filed a countersuit against BCBSNC for breach of contract and engaging in unfair and deceptive trade practices.
"We've demonstrated that waiving drug co-payments is a strong incentive for our members to discuss generic alternatives with their doctors," BCBSNC president and chief executive officer Bob Greczyn says.
Results from plan focus groups held in 2000 as well as results from some prostate cancer literature suggested that men preferred to receive personalized health education materials, with the preferred source being their personal physician (BCBSNC, 2000; Reich et al., 1997).
“Working in North Carolina communities to encourage healthy, active lifestyles is important to us, and the Winston-Salem race is another opportunity to lace up our shoes and do just that,” said Eric Quimby, BCBSNC manager of sports and experiential marketing.
BCBSNC, which covers more than 3.3 million members, eventually wants all doctors in its state network to trade their prescription pads for handhelds.
"We're again making it possible for our members to save money for their health care expenses," explains BCBSNC president and chief executive officer Bob Greczyn.
The employees who have elected the employer-sponsored Blue Cross Blue Shield of North Carolina (BCBSNC) benefits now have easy access to a registered dietician (RD).