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This requires extensive health testing of prospective parents, eggs, juvenile, and mature, market-ready salmon" (BCSFA advertisement, Vancouver Sun, August 10, 1996, A15).
To come back to a quotation presented earlier in the context of "products," salmon farmers need to "produce a premium food product for an increasingly competitive world market" (BCSFA advertisement, Vancouver Sun, August 24, 1996, A7).
To this end, salmon farmers claim that veterinarians are specially hired to assure that "medication is not present in farmed salmon destined for market" (BCSFA advertisement, Vancouver Sun, August 10, 1996, A15).
A BCSFA advertisement that features a photograph of the salmon farmer scooping fish out of a net ( Vancouver Sun, July 18, 1996, A12) is a hyper-real simulation of efficiency.
However, some opponents of the industry have raised questions about whether "larger and more efficiently managed" fish farms, capable of "saving costs at each level of production" (BCSFA NetWork information sheet #2) are able to account for all externalities.
A similar image reappears in the BCSFA "Question and Answer" brochure, and in both cases seems to evoke nostalgia for simple harvesting (scoop nets) and living off of the sea as a lifestyle.
The BCSFA has tended to symbolically create a version of community, and by doing so, it has shifted the target of concern about the social implications of salmon farming not towards real communities, but instead towards mythified, simulated, and nostalgic communities and lifestyles.
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