Given the fact that the market takes place in Seoul, it comes as no surprise that Asian buyers have a tendency to attend BCWW in high numbers.
Focusing on Asia, in 2010 BCWW put the spotlight on China, hosting a China Day event highlighted by a cocktail party.
In addition, BCWW 2011 is poised to provide special opportunities for participants to review content in the Contents Experience Room.
For the first time last year, BCWW 2010 featured a 3D Contents Pavilion.
Al-Humoud's company has participated in and attended BCWW since 2005.
A survey on BCWW 2010 posted on the BCWW website indicated that participants report the purpose of the market can be broken down accordingly: 59 percent to do business, 21 percent to see trends of the media business, 15 percent to get acquainted with media professionals and five percent for other reasons.