We ensure education material related to BFHI
is handed over to mothers during the sessions for reference and right practices."
Responding to BOPA questionnaire, Public Relations Officer at Mahalapye District Hospital, Ms Pauline Bontle said BFHI
was a global initiative by World Health Organisation (WHO) aimed at giving babies the best start to life.
"Our findings add further weight to the importance of campaigns like the Baby-Friendly Hospital Initiative (BFHI
), which is tackling low rates of breastfeeding globally."
But despite getting support from their spouse for continuing their professional career, 63% women fail to breastfeed their children exclusively13 because of lack of breast feeding healthy initiatives (BFHI
) for supporting women to continue their breastfeeding to their children.
The Brazilian Ministry of Health and international organisations, such as the World Health Organization (WHO) and United Nations Children's Foundation (UNICEF), established the Baby-Friendly Hospital Initiative (BFHI
), whose objective is to aware healthcare professionals about the importance of breastfeeding.
Although neither site was currently Baby Friendly Hospital- (BFHI-) accredited, both were in the process of applying for BFHI
accreditation at the time of this study.
SSC is an integral part of the World Health Organization (WHO) and UNICEF's Baby Friendly Hospital Initiative  (BFHI
) and a practice that requires minimal organizational effort or costs for the hospitals that offer it.
In addition, all countries had adopted the Baby-friendly Hospital Initiative (BFHI
),  and a recent report included information on the number of health facilities accredited as "Baby-friendly" (8).
Baby Friendly Hospital Initiative BFHI
is an important step toward the objective of 100% exclusive breastfeeding up to the age of 6 months.
Surgeon General and numerous health professional organizations recommend providing care aligned with the Baby-Friendly Hospital Initiative (BFHI
), including adherence to the Ten Steps to Successful Breastfeeding (Ten Steps), as well as not providing gift packs containing infant formula (2,3).
Knowledge, attitude and practice of health workers in Keffi local government hospitals regarding baby-friendly initiative (BFHI
Such activities are being held during this week in various parts of Oman and a greater emphasis is being laid this year on holding BFHI
(Baby-Friendly Hospital Initiative) courses, Al Mamari said.