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Permira said that, with the backing of its funds, BFY
Holdings will be positioned to create a global, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating.
UKPRwire, Thu Oct 10 2013] Reduced fat products continued to dominate BFY
packaged food in 2012.
reduced-salt soup accounts for the biggest share of the category at 40% by value, compared to just 14% in 2005.
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Its research has uncovered that BFY
shoppers represent a cohort of sorts: They may switch within BFY
claims (such as gluten-free and reduced-carb), but are unlikely to leave for traditional pasta.
How could retailers find the right balance between consistency and taste for store brand BFY
The study concluded that food and beverage companies that have a higher percentage of product sales in the BFY
category perform better financially.
We believe growth in BFY
snacks is driven by various factors, including the increasing importance of snacking in many consumers' diets [and] heightened awareness of the importance of a healthier diet, coupled with increased understanding [of] and focus on the importance of nutrition to long-term health and wellness.
The Permira funds will combine Medora and Ideal under a single holding company called BFY
Holdings I, LLC.
Falling under the BFY
umbrella is the trend toward gluten-free, which is still going strong.