BGC currently offers 1,125 SKUs under its own Brookshire's brand ("Our Name Is Our Promise"), which covers all categories across center store and within fresh areas that include deli, bakery, produce and more.
Brands from Elk Grove Village, 111.-based Topco Associates LLC account for the rest of BGC's private brand offerings.
As Chris Hardin, BGC's director -- brands and consumer strategy, explains, the retailer has unique standards for the Brookshire's brand, and every item under that brand is the product of a unique discovery process.
In addition to offering quality at a value, the Brookshire's brand aims to give BGC's customers the solutions they need, says Pete Leung, senior vice president -- category management for the retailer.
That's why BGC puts an emphasis on truly value-added solutions on the own-brand side, Leung says.
As Kevin Albritton, executive vice president -- sales and marketing, explains, it is important for BGC to take a "customer-forward approach" in going to market.
Here, BGC partnered with a supplier on a patented on-pod freshness-valve technology that enables natural gases to escape from the cup, but seals out staling oxygen.
Local and regional product development is another important focus area that also differentiates BGC from the competition.
Rick Ellis, vice president -- marketing for BGC, says the company is very proud of its Tex-Mex family of products, which boasts such items as seasoned tortilla chips, refrigerated salsas and the Queso Easy cheese loaf.
Not every Brookshire's brand product, regional or otherwise, makes its way into every BGC banner, however.