BGEBBalanced Guaranteed Equity Bond
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Hypothesis 2e: BC may have a direct and positive effect on BGEB
Buying behavior is divided into buying energy-efficient appliances (BEAB), buying green energy (BGEB) and residential energy saving investment (REIB) and involves nine measurement indexes.
Through the analysis result of SPSS 17.0, Cronbach's alpha coefficients of BGEB is 0.543(except BGEB), and all the other scales are more than 0.7.