BIIG - What does BIIG stand for? The Free Dictionary
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Today with the development of integrated drink programs, garnering consumer impressions through menu placement, specialty drink listings and on-table merchandising can catapult a brand to success," says Andrew Esham, VP & Managing Director of BIIG
The report features data at the brand and category level - including the latest BIIG statistics, a predictive outlook for the coming year and historical comparisons.
The Growth Brand Report presents a detailed analysis of the fastest-growing wine and spirits brands, defined by the exclusive BIIG methodology used to determine the annual Growth Brand Awards.