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Katrulya, founder and CEO of Connecticut-based BMRG, and Blumer, owner and chief innovation officer of Blumer & Associates in Greenville, S.C., had converted their firms to cloud-based models that allowed them to pursue niche offerings with clients far beyond their home areas and even internationally.
Even so, Katrulya spread the transition out over the course of a year, reducing BMRG's office space by 50%, from 2,400 square feet, before finally exiting the space.
Katrulya's BMRG serves medical, legal, and nonprofit clients in addition to venture capital firms, but the firm limits its CAS offerings to those four "verticals."
For instance, some firms use the terms virtual CFO and virtual controllership interchangeably despite the fact that the two roles are "very different," points out Jennifer Katrulya, CPA/CITP, CGMA, the CEO of Connecticut-based Business Management Resource Group (BMRG) and the developer of training programs for CPAs interested in adding cloud-based client accounting services (CAS) to their firms' product menus.