cannot be allowed to steal Christmas, or dollars," Senator Charles Schumer said in a recent release.
In 2016, almost 25% of requests made on e-commerce sites came from a bad bot
. On average, bad bots
create 22% of e-commerce traffic.
The ratio of bots
per internet connected user in the GCC was
and the manipulation of public opinion in Venezuela.
are Internet-connected devices of any kind, such as laptops, phones, IoT devices, baby monitors, etc.
On the trickier side is the question of customer engagement and bots
. In my research, engagement is a result of an emotional attachment--a customer in some way identifies with a brand and that drives loyalty.
That has enabled bots
to fall into place as next-generation online chat apps, improved IVR solutions, or automated FAQ web links.
With the Engagement BOT
, Treebo is looking to harness computer vision to automate some of the services offered by the guest desk for a faster, smoother and more cost effective way to service customers.
Despite all the early hype, brands need to be careful to set realistic expectations for what bots
can do now and what they can do a year from now.
will fail occasionally, but a good bot
will fail endearingly.
On the enterprise side, we have also seen increased activity, with a new wave of startups focused exclusively on bots
entering the market in early 2016.
Every service delivered today via website or app, will be delivered tomorrow via bots
. Every brand, business and startup will need to build bots