BPPBBoiled Potato Peel Bandage
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In a decision published at the end of May, the optical regulator found that there was potential for patients to be misled by the multiple overstating claims about blue light and the benefits of its BPPB lenses in an advertisement that was published in The Times in January 2015.
The Advertising Standards Authority (ASA) received complaints about the content of the advertisement, including claims that blue light from LED TVs, smartphones and energy saving bulbs caused damage to retinal cells over time, and that BPPB lenses protected against blue light from these sources.
The BPPB lenses are no longer sold by Boots, Mr Watson emphasised, while an alternative Blue Control lens was available by optometrist-recommendation only.