BPRF 2012 will provide a platform for the theme "Invest in Your Voice".
Launched in 2009 and held again in 2010, BPRF is organized by TRACCS, one of the largest public relations networks in the Middle East & North Africa, as part of the company's long-term initiative to promote the profession of public relations and build an indigenous industry across the Middle East.
Holmes' presence at BPRF will mark his first visit to the Middle East region.
The enthusiastic response to the 2009 edition led to the BPRF's expansion into a two-day event this year, with the first day dedicated to discussions and dialogue led by highly respected regional and global communications experts, and the second day comprising of workshops on key topics of interest within the public relations industry.
Moreover, the communications fraternity in the Middle East is moving towards greater regional maturity and integration, and the BPRF provides a great opportunity to engage in candid dialogue which helps the development of not just the Lebanese public relations industry, but that of the region as a whole.
"Highlights of the BPRF 2010 agenda include revealing the results of a PR Climate Survey conducted in Lebanon, case studies on PR strategies that have demonstrated brilliance in tough conditions and the relationship between Public Relations, Advertising and Marketing in the development of a Communications strategy.
BPRF is a key initiative by TRACCS to fulfill its commitment towards building the public relations industry in the region, and fostering and nurturing local talent across different markets.