BRICMBrazil, Russia, India, China and Mexico (economic markets)
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The report shows that SMEs from BRICM markets are more likely to seek growth opportunities in other developing countries, while SMEs from the G7 economies are more active in other developed markets.
And with the BRICM markets largely being more robust in the recession (with Russia being an exception) than the rich world, drinks companies have kept a close eye on their tastes and demand.
BRICM includes Brazil, Russia, India, China and Mexico.