Bruu says, "Next to the 'sayings' on our tees, what we hear most is 'the colors are amazing.' We select colors that evoke something, colors that stir the spirit and enliven the soul."
Late one April afternoon in 2007, while Bruu and Fichers were having a routine day of work, the phone rang, and the life of their small company was about to change forever.
Bruu continues, "She then proceeded to order six [shirts] ...
In celebration of hitting this celebrity trifecta, Fichera and Bruu
will actually be venturing to the French Riviera along with their shirts with plans this time of promoting their products in person.
"We're not just a clothing company," said Bruu, a marketing and public relations professional and owner of December Marketing.
Bruu and Fichera's own epiphany--the one that gave birth to Liv'n Out Loud!
The answer came when their ponderings collided with a growing appreciation for a really cozy sweatshirt Bruu had purchased during a road trip.
"We thought, 'What if we could put something inspirational on sweatshirts like this?'" said Bruu, 47.
It's that same feeling of excitement and empowerment that Bruu and Fichera are trying to ignite in others.
According to Bruu, sales have increased by 7,000 percent over the first year, and orders have come in from across America and as far away as Poland and Bulgaria.
Within months of the company's inception, Alec Baldwin, Bruu's longtime friend and award-winning actor, was photographed wearing his gold and blue Liv'n Out Loud!
While the Hollywood spotlight has been exciting, Bruu credits the company's steady and rapid growth to regular press coverage and viral marketing.