BVTVBuena Vista Television (now Disney-ABC (American Broadcasting Company) Domestic Television)
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BVTV Executive Director Bob Moore adds, "No one wants to be the student that lets down the whole broadcast team." The program both empowers students and provides the district with a positive communication vehicle, he says.
BVTV may be unusual in presenting live broadcasts, but it may not be alone for long.
A highlight of BVTV's line-up is "Good Morning, Blue Valley," the only known live, student-produced show on cable television in the nation.
"BVTV had a big part in where I am today," says Hayward.
As veep, he assumes responsibility for the creative development of trade and consumer ad campaigns for the syndicated programming, movie packages and pay per view products distribbed by BVTV, the domestic TV distribution division of the Walt Disney Co.
That means soap operas like "General Hospital" and the talker "The View" will remain under the purview of ABC Daytime, while shows like "Live With Regis and Kathie Lee" and "Your Big Break" remain under BVTV's oversight.
Under the new structure, all of BVTV's program development and production would be placed under ABC Daytime prexy Angela Shapiro.
Most observers believe the foremost consideration in the BVTV programming/ABC Daytime merger is economics.
The network will probably explain the merger as a way to avoid duplication between ABC Daytime and BVTV, which are looking to develop the same type of program genres, including gameshows and talkers.
But BVTV has also faced numerous obstacles in developing programming for all slots in recent years.
Despite the rocky terrain and the surprise of the Johnson deal last week, BVTV president Mort Marcus is forging ahead with the Salley project.
Without stripping "The John Salley Show," it does not make financial sense for Buena Vista to keep it alive as a weekly, but Fox may not be BVTV's only option.