BWMBBritish Wool Marketing Board
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Gareth Jones, BWMB's producer communications manager said: "Our displays will include details of our marketing and promotional activities, shearing training and information on the latest wool prices.
The current strong market for wool achieved significantly higher payments for producers than last year - up 34% on average and farmers marketing their wool through the BWMB are set to benefit with average wool payments in 2014 further increasing, explained BWMB chairman Malcolm Corbett of Northumberland.
"The work of BWMB is clearly second to none and the success of the Campaign for Wool left us in no doubt that there is a future for British wool."
Anglesey NFU Cymru county chairman Christine Jones, said the time was right for wool but warned that any wool sold outside the BWMB auction system could reduce the value of wool to all producers.
"Thanks to BWMB's competitive auction system all producers marketing their wool through BWMB would benefit from these price increases.'' Mr Corbett encouraged visitors to the Winter Fair - being held at Melton Mowbray Livestock Market on Friday, January 31 - to visit the BWMB stand to find out more about the board's activities and enjoy some light refreshments.
Brought up on the family farm at Cerrigellgwm Isaf, Ysbyty Ifan, he set up a shearing contracting business at a young age and later helped the BWMB with its wool press project, which looked at haulage costs.
BWMB chief executive Ian Hartley said: "About 30% of British wool now finds its way to China, so visits like this are important.
Mr Corbett said that it was clear that the BWMB's auction system had been a key factor in driving prices higher.
Last week he visited Bedwyr Jones, the BWMB's North Wales board member, at his Beddgelert farm, to outline future plans for British Wool.
The BWMB said its competitive auction system proved itself in 2014 during a period of challenging market conditions.
Students were given an introduction to the wool industry and the BWMB's work in shearing training, grading and the auction system by BWMB wool marketing manager Stephen Spencer.