BYS has been in the Philippines for barely a year, and is now being sold in 50 SM stores and Watsons branches.
exclusive local distributor of BYS in the Philippines.
When BYS began expanding its distribution overseas four years ago, Chua saw a good opportunity.
To introduce the brand in the country, their tack has been to encourage people to try the product, since their claim is that BYS makeup is "exactly like [brands like] MAC in terms of shade and quality but priced at 30 percent its value.
Once they try BYS and they see the price, they buy.