The paper analyzes the innovation intensity and adoption characteristics at the base of the pyramid market.
Consequently, their large companies are considering investing in the unexplored base of the pyramid market of the emerging economies (Nakata & Weidner, 2012).
There are a number of gaps in the studies related to the base of the pyramid market (Berti&Bitencour, 2012).
Considering that the product development is an essential activity for the market-based economy, and that the welfare of the consumers of the base of the pyramid requires innovations in the accessibility of goods and services, there is a substantial gap in the literature in regard to the product development for the base of the pyramid market (Anderson &Billou, 2007; Viswanathan& Rose, 2010).
Prahalad (2005) presents 12 principles of innovation for large companies, interested in the base of the pyramid market.
As this research was directed to the base of the pyramid market, the meaning of innovation transcends the connotation of technological determinism and begins to take into account the relationships with social constructionism.