Hosted by Wilhelmena Model and Brand Jordan
Ambassador Maria Clifton, this event will also serve as a fundraiser for The Hip Hop Loves Foundation, a non-profit org that utilizes Hip Hop culture as a tool of empowerment and eductaion.
Wieden+Kennedy New York has been instrumental in building some of today's greatest brands in sports, such as ESPN and Brand Jordan
," said Weatherup.
She is holding court in a south London studio to promote the latest venture for her multimillion-pound Brand Jordan
- a nightwear collection.
After the lingerie range hits the shelves, it will be followed by other endorsements from Brand Jordan
Players can create their own fighter with gear from Def Jam University, Phat Farm, Brand Jordan
, Ecko Unlimited, Enyce, Rocawear, Sean John, State Property, Reebok, and more.
The game also features a new create-a-fighter mode allowing gamers to customize their combatant with licensed hip hop gear from 12 authentic brands like Ecko, Phat Farm(TM), Def Jam University, Brand JORDAN
, a division of Nike, Inc.
Their full support of Jin includes massive national promotions including extensive club, college, car show, and concert appearances, sponsorships (including Jin's appearance on Burger King's "The Heat" Motorola TV commercial), and a successful Brand Jordan
in-store partnership at Footaction.
Key store-based initiatives include remodeling the existing store base to expand the full priced shoe deck, the value zone and the casual shoe area, and also add Brand Jordan
shops and improve sight lines throughout the store.