PAL also embraced a new Brand Visual Identity
inspired by the Tapestry of the Filipino People, renovated the inter-terminal transit lounge at the NAIA Terminal 2, improved its business class check-in product, introduced a more efficient boarding procedure and put up airport terminal signage for passenger convenience.
PAL likewise embraced a new Brand Visual Identity
inspired by the Tapestry of the Filipino People.
"Our new brand visual identity
embodies this mischievous spirit, differentiating us from our competitors and giving us a forward-looking but authentic identity across all of our channels."
The company said that the rebranding initiative would lead to a bold, new brand visual identity
that would be progressively rolled out across the region.
Mazda Motor Corporation (Mazda) (TYO: 7261), a Japan-based automaker, is introducing its new global brand visual identity
in Japan on June 20, 2008.
Hiroshima, June 19, 2008 - (JCN Newswire) - Mazda Motor Corporation today announced the launch of its new global brand visual identity
which will be rolled out progressively around the world.
Stills managing director, Chris Carpenter, said, 'Dragon DI is unique and with that in mind we crafted a unique brand visual identity
which properly identifies the business as a major player in the dynamic world of film production.
David Lea, Stills Design Creative Designer said, 'Our research showed that the majority of people thought the old brand visual identity
was corporate and traditional in style.