C2B2C
| Acronym | Definition |
|---|---|
| C2B2C | Consumer to Business to Consumer (e-commerce model) |
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References in periodicals archive
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Prahalad and Ramaswamy believe, further, that business leaders who wish to seize the "unprecedented opportunities" that exist for value and innovation will have to view the world through "new lenses," a principal one being their model of customer-to-business-to-customer (C2B2C).
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