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Carly Stewart, Director of A1 Cabco Taxis said, “The app is a declaration that we are constantly committed to providing customers with the best service and leading technology.
The A1 Cabco Booking App should appeal to Cambridgeshire's Smartphone generation who are au fait with technology and Apps, booking a taxi using the App will hopefully become as familiar to them as updating their Facebook status.
Danielle Kinsella, Marketing Manager Cordic, said, “Apple Staff recently chose the Cordic iPhone Booking App as a 'Staff Favourite,' we're hoping that A1 Cabco Taxis' app will also generate similar interest and become a favourite method of booking a taxi for people in and around Cambridge.”
The A1 Cabco Taxis Booking App is available for free to download from the App Store and iTunes now, search for A1 Cabco or Taxi Cambridge.
As part of the alliance, PRN agreed to sell advertising for Cabco's TV Kart, which incorporates interactive display screens into digital shopping carts designed to entertain young children who are sitting on the interior of the cart, while providing targeted information for parents on monitors facing them while they shop.
Retailers that sign up for the TV Karts get an undisclosed commission on rentals, according to Cabco's Web site (www.tvkart.