CAFCECanadian Association for Cooperative Education (Ontario)
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* Hashtag use among CAFCE membership from 2012 leading up to the contest in 2013 increased from 65 to 175 instances (against a goal of 100).
Dividing responsibilities among the nine CAFCE member volunteers allowed for a more coordinated approach to the campaign in 2013.
Following the CAFCE National Conference outreach session in August 2012, members recognized the value of communication strategy in engaging membership and expressed interest in volunteering for the 2013 campaign.