CAMYCenter on Alcohol Marketing and Youth
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CAMY monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.
The evidence on the affirmative side is based largely on a series of descriptive reports commissioned by an advocacy group, the CAMY (2002, 2005a).
The number of alcohol ads for each magazine was drawn from CAMY (2005a, p.
The CAMY report especially cited print ads and radio spots.
CAMY cited magazines including Maxim, Sport Illustrated, Rolling Stone and Cosmopolitan as drawing significant under-21 readership.
Given the shortcomings of the JAMA and CAMY placement studies, another examination of alcohol advertising in magazines is in order.
The National Research Council and CAMY suggested that the industry should limit its ads to media with at least 85 percent adults in the audience, which would prohibit alcohol ads in many major magazines with large numbers of adult readers.
Using 2007 television data, CAMY developed a method for identifying which brands did best overall both in complying with the industry's 30 percent threshold and in avoiding youth overexposure to alcohol advertising.
The CAMY study said that Hispanic youths are more likely to drink and to get drunk at an earlier age than their African-American peers.
Spain also pointed to what he referred to as "gobbledygook in the CAMY report, citing the following passage:
The CAMY study reported several findings that may well be bruited in the mainstream media in coming weeks.
This consultation provides a framework acquisition agreement and assistance with the implementation of a computer system for the libraries of the territory of CAMY.