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A natural evolution of the original Canus All Natural Fresh Goat's Milk Line, now U.S.
The line, like all Canus products, is made with fresh goat's milk, which the company says is a natural moisturizer that is packed with vitamins, minerals and proteins.
Meanwhile, sales of such niche products as Canus Vermont's Li'l Goat's Milk line have continued to soar.
Most recently the company expanded into the facial care category with the introduction of Nature by Canus.
"There has been significant strength and growth in all of our product lines," says Andree Falardeau, president of Canus. "'For this reason we have been able to create new jobs and increase the size of our in-house team."
"Women who buy our products for the whole family now have a line of their own," Andree Falardeau, founder of Canus Goat's Milk Skin Care, said when the line was introduced.
"The relative proximity of different offerings united under a natural theme drives complementary sales of alternative offerings to traditional products," notes Canus president Andree Falardeau.
Rolling out this month, Nature by Canus is a line of fresh goat's milk products that uses organic ingredients whenever possible to promote smooth complexions, according to the company, which says that each fragrance-free formula relies on the unique properties of exotic botanicals with proven hydrating capabilities to help keep skin happy and healthy.
Canus advertises its products in such popular publications as Allure, Cosmopolitan, Glamour, Ladies" Home Journal, Child and Martha Stewart Kids.
The Nature's Dog line by Canus, first launched in 2008, includes goat's milk-based treats and grooming products, including the Goat's Milk Shampoo Bar, Alcohol Free Goat's Milk Healing Wipes, Chicken Treats and Peanut Butter Treats.
In addition to the original Canus Goat's Milk skin care brand, the company now markets "L'il Goat's Milk," a children's line that includes soap, lotion and a combination tearless shampoo/body wash.
"People are excited about and interested in the sources of their products not only for themselves but for their pets as well" says Andree Falardeau, president of Canus Vermont.