CAUZConsortium of Aquariums, Universities and Zoos
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Britannica Online contains no advertising but instead offers paid premium content, a model Cauz admits is a challenge in the Web's culture of free, where the anyone-can-edit Wikipedia routinely appears at the top of Google search results.
Cauz also pointed out that, while encyclopedias and dictionaries have much in common, they have not been affected equally by the transition to digital platforms.
Commentators were quick to blame online reference sites but Cauz said: "This has nothing to do with Wikipedia or Google.
But with its scholarly reputation, the work had not been affected by the popularity of Wikipedia, Cauz added.
"A printed encyclopedia is obsolete the minute that you print it," Cauz said.
Cauz added: "Some people will feel sad about it and nostalgic about it.
Yet even as publishing industry has created more digital products, it has struggled with financial losses, and Cauz admitted to a "long road to profitability" for many publishers.
As to whether print editions of books will be viable products in the future, Cauz predicted, "print may not completely vanish from the market, but I think it is going to be increasingly less important.
Britannica's CEO Jorge Cauz says that collaboration is not something new for the encyclopedia.
"This has nothing to do with Wikipedia or Google," Encyclopaedia Britannica President Jorge Cauz said.
However, the website won't cater to the "voyeuristic" lot, as all submissions will be strictly chosen on the basis of content and facts, revealed Britannica 's president, Jorge Cauz.
"We're not trying to be a wiki - that's the last thing we want to be," The Times Online quoted Cauz as saying.