The Council of Better Business Bureaus ( CBBB
), in partnership with the National Confectioners Association (NCA), has announced a new self-regulatory initiative that promotes responsible advertising to children in the US.
In addition to internal review processes, the CBBB
and DMA also offer a compliance mechanism through which consumers, businesses, or other stakeholders can report practices that may violate the Mobile Guidance or Self-Regulatory Principles.
The NAD is a division of the CBBB
's Advertising Self-Regulatory Council (ASRC).
Some beverage marketers, including Coca-Cola and PepsiCo, have also signed on to the CBBB
's new Children's Food and Beverage Initiative, which aims to increase the percentage of advertising for products that meet specific nutrition standards for children under 12, and ad messages that encourage good nutrition and healthy lifestyles.
Under the baseline requirements of the CBBB
initiative, announced in November 2006, participants agreed to devote at least half of their advertising primarily directed to children under 12 to promoting healthier dietary choices or healthy lifestyles.
"This is a natural alignment that will benefit both the Navy family by providing tailored tools to help them navigate their business actions throughout their active career and when they transition to civilian life, while also providing the CBBB
with insightful information into an important domain of society, the military individual, and their role in the consumer-arena writ large," said Conway.
offers two programs to help businesses with their privacy practices.
The Council of Better Business Bureaus (CBBB
) recently invoked a change in the way it lists reports about member organizations.
Solicitor General, the Council of Better Business Bureaus (CBBB
), and the Attorneys General of 45 states filed briefs supporting Illinois' right to bring a fraud action.
Those offices comprise the Canadian Council of Better Business Bureaus (CCBBB), a subsidiary of the (original) Council of Better Business Bureaus (CBBB
) in the United States.
* Council of Better Business Bureaus (CBBB
) is the headquarters for 129 local Better Business Bureaus around the country, and can assist consumers as well.