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Internationally, CBJ has franchise outlets in the UAE (Dubai), Kuwait and Cyprus, with plans for an expansion to Iraq also in the pipeline.
While at first the company was directly operating its stores in Lebanon, it began franchising domestically in 2016, the "year of the franchise" for CBJ. "The big leap for franchise was in 2016, when we started franchising locally, and therefore doubled our store number.
The first three franchised branches of CBJ in Lebanon are fully operational year-round and are located in Mansourieh, ABC Achrafieh and Jounieh.
"For Tomatomatic, we are now focusing on growing the brand locally like we did with CBJ. We tested the franchise model by operating the store ourselves, and then by franchising locally.
Sawan says they invested over $50,000 in the modern hardware and software for the call center, which is shared with CBJ. It was established a year and a half ago, and Ministry of Food sell its services to their franchisees.
According to Sawan, the profile of a local CBJ operator is an entrepreneur with a senior or management post in an F&B operation "who shares the same culture and values of the company and appreciates our brand."
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