Thus, the purpose of this commentary is to extend Kotlar and De Massis's (2013) research by exploring the outcomes of CCFG. First, we suggest the impact of CCFG on the important family firm outcomes of both economic and noneconomic firm performance.
OPC of family firms may be particularly important because there is a high level of dependence on family as well as nonfamily firm members and their collaboration for transgenerational survival and success (Barnett & Kellermanns, 2006) through CCFG (Kotlar & De Massis, 2013).
CCFG and Family Firm Economic and Noneconomic Performance
As inferred from Kotlar and De Massis (2013), CCFG may be the key to long-term survival of family firms.
Therefore, it is imperative to examine the impact of CCFG on both economic and noneconomic family firm performance.
Proposition 1a: CCFG will be positively associated with noneconomic family firm performance.
Proposition 1b: CCFG will have an inverted U-shaped relationship with economic family firm performance.
When present, OPC of family firms is expected to influence the relationships between CCFG and family firm economic and noneconomic performance, as a strategic resource and competitive advantage.
Similarly, the psychological strengths attained through higher levels of organization-wide confidence, perseverance, positive attributions, and ability to bounce back and even beyond, can help family firms cohesively turn their CCFG into high economic performance despite the challenges and/or limitations in raising other types of capital, such as financial capital, up to an optimum level.
Proposition 3a: OPC will moderate the relationship between CCFG and noneconomic family firm performance, such that OPC will strengthen the positive relationship between CCFG and noneconomic family firm performance.
Proposition 3b: OPC will moderate the inverted U-shaped relationship between CCFG and economic family firm performance, such that OPC will strengthen the positive effects of CCFG on economic family firm performance up to an optimum level and after reaching an optimum level, OPC will strengthen the negative effects of CCFG on economic family firm performance.