Mumbai [India], March 12 ( ANI ): The Board of Control for Cricket in India (BCCI) on Monday announced it will continue its association with CEAT
as the official strategic time out partner for the Indian Premier League for the next five years.
Users can also browse through CEAT
's product line-up or access geo-location services that will track the nearest CEAT
dealers, petrol pump, cinema, coffee Shop or ATMs.
has created a nationwide 'Bike Tagging' programme to identify and tag over four-and-a-half lakh worn out/ bald tyres.
Arnab Banerjee, ED - Operations CEAT
, said: "We at CEAT
have always tried to uphold the motto of 'Safety' for its customers.
sees a robust opportunity for increasing its market share in these segments.
According to Anant Goenka, Managing Director, CEAT
Randeep Narang, Managing Director, CEAT
Sri Lanka at the launch of the CEAT
new logo in Colombo said that its export revenue grew by 96% and continues to be steady in the current year, during which the company penetrated new markets like Egypt, Syria, Cambodia, Nigeria, Singapore, Dubai and Vietnam.
The collaboration will allow members to earn reward points along with loyalty benefits on the purchase of CEAT
tyres for the automaker's range of commercial vehicles.
The campaign was supported with an innovative and youthful creative to own the 'superior wet grip' benefit during monsoon for the CEAT
All Season tyre.
It has been reported that the CEAT
Sri Lankan arm plans to expand its production by a fifth with an investment of nearly $five million.
Quality, Trustworthiness, Credible Image, Value, Innovative and Understanding Consumers, CEAT
has been rated as the Most Trusted Brand by the upper class, well-educated readers of Digest.
This initiative is an effort by CEAT
to help the industry stakeholders view this industry in a new light and bring out facets of the industry in terms of excellence that has never been focused on.