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STEF, second in size to CEGF, has been less dependent on government storage than has CEGF, according to Cartier.
To counter the withdrawal of government purchases CEGF, for one, is building up business with private firms.
CEGF began seeking new customers a year ago, and its campaign is said to be going well.
Diversification of services is considered by CEGF and other major cold storage companies as essential for survival in the years ahead.
At its cold stores in central Brittany, CEGF provides an example of partnership with a major producer.
"From a strategic standpoint, Houston is an excellent location from which to serve clients in the southwestern part of the country," said Jacques Fesq, CEGF chairman.
Through subsidiaries and associated companies, CEGF operates in nine countries and maintains more than 70 cold storage facilities boasting a total of 96-million cubic feet of cold storage space throughout the world.
All told, these units have a freezing capacity of 2,500 tons a day, on the basis of which CEGF claims world leadership in the actual freezing (as opposed to storage) of food.
This last one is among the directions CEGF is now stressing to meet customer demand.
As part of its commitment to improved service, CEGF has researched and installed equipment to increase productivity of low-temperature handling.
To make it easier for people to work in the cold, all CEGF pallet trucks have heated cabins.
For 1989-90, CEGF's commitment to expanding services to the European food industry and international trade includes a capital investment program of 300 million francs (U.S.
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