He joins cFares having most recently served as chairman of GeoPassage, a specialty and customized tour provider to more than 80 countries worldwide.
Having proven its value proposition with consumers who are willing to pay for access to a broad range of airfares, cFares is now turning the airline distribution model on its head by offering to share its consumer revenue with the airlines and compensating them for their airfare information.
Gunn said, "When Jafri first introduced the cFares business model to me, I was immediately intrigued by this revolutionary approach to one of the problems that the airline industry faces.
cFares is a next-generation online travel site that is leveraging dramatic changes in airfare distribution to bring long overdue improvements to consumers and airlines.
cFares leverages this cross-over in consumer buying behavior to bring a compelling new offering to the market.
Besides, with the savings garnered through cFares airfares, road warriors can also fly to visit mom more often throughout the year.
With this special Mother's Day promotion, cFares Platinum membership will be non-refundable and the normal 30-day money back guarantee will not be applicable.