Helping store-level personnel has also been a focus at CFFA
. The association recently created a "Product by Product Tips" brochure and poster that highlights how to best care for and handle Chilean fruit.
"Chile has had the benefit of going to school on the rest of the world by finding the best varieties and developing the best shipping and processes," says Tom Tjerandsen, CFFA
's managing director for North America.
According to officials at the Sonoma, Calif.-based CFFA
, consumers' focus on nutritious foods is causing a demand for healthful, fresh fruits at all times of year.
To that end, CFFA
has provided everything from POS materials to a consumer awareness and acceptance program built around Chile; based on visuals of the country and promoting the summer and winter message.
Nessa condicao, o CFFa
propos a regulamentacao da Telessaude em Fonoaudiologia por meio da resolucao no.
(14.) Resolucao do CFFa
no 338, de 20 de outubro de 2006.
defines the practice of telehealth as a profession through the use of information and communication technologies, in order to increase quality, equity and efficiency of services and professional education provided by these means .
"North American retailers continue to focus on health and wellness, and the Chilean Fresh Fruit Association supports this with the development of convenient, healthy recipes and usage ideas, as well as ongoing communication with retail dietitians," says Karen Brux, managing director for CFFA
. For the second year in a row, The San Carlos, Calif.-based organization will be also be sponsoring the supermarket RD program held by the Produce for Better Health.
Last year CFFA
ran The Great Grape Give away promotion, asking produce managers to build a display of Chilean grapes using its point-of-sale materials.
Larry Crumbley, CPA, Cr.FA, CFFA
, FCPA, is the KPMG Endowed Professor, both in the department of accounting, Louisiana State University, Baton Rouge, La.
[1.] Resolucao CFFa
n[degrees] 310 de 17 de fevereiro de 2006.