CFTVCChristian Film and Television Commission
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The study, sponsored by the Christian Film & Television Commission ministry (CFTVC), analyzed the content and box office averages of more than 750 movies in 2004, 2003, and 2002.
Furthermore, CFTVC's annual study of the Top 10 Movies at the domestic box office in 2004, 2003, and 2002 also shows that moviegoers are seeking out family-oriented movies with traditional moral values.
A report prepared by the Christian Film & Television Commission (CFTVC) found that films emphasizing "strong moral content" made an average $92.5 million--six times the revenue of those with an "immoral, negative content." Ted Baehr, chairman of the California-based CFTVC, said: "Movies rated G and PG consistently earn two or three times as much money on average as movies rated R."