(https://www.cnet.com/news/apple-2018-iphones-could-be-called-iphone-x-plus-iphone-x2/) CNET speculates that if Cihra
's prediction holds true, then the OLED iPhones could be named as "iPhone X Plus" and "iPhone X2," or "iPhone X (2018)" or just "New iPhone X."
In his new role, Cihra will join the Technology, Media, and Telecommunications (TMT) research team, focusing on IT Hardware and Mobility.
Cihra, who has 20 years' experience covering computing, storage and mobile technology markets, has most recently served as a managing director at Sterne Agee CRT.
Cihra predicted that if the iPhone 8 release date is set back, the "short lived" delay will not impact stock.
Cihra believes the 2018 fiscal year, and especially Apple's holiday quarter, will be "its biggest in three years."
According to analyst Rob Cihra, of Evercore Partners, Apple's shares have performed 2.2 times better one quarter after the company said that the iPhone supply was constrained.
This pattern could stem from the idea that Apple customers will wait for an Apple product to be released rather than buying an alternative device, Cihra speculated.
" We continue to think investor fixation on next-gen iPhone 5 timing misses the point, as it's the Platform not the Device that matters," said Robert Cihra of Caris & Co.
"Much more than just a simple back-up, sync or music streaming service, we consider iCloud a whole new, if not 'ultimate,' leg to Apple's ability to grow and leverage its booming iOS thin- client strategy, closed- loop iTunes relationship, and software-driven ecosystem," Cihra said.
Caris & Co's Robert Cihra
told clients last month that to focus solely on the the hardware and the launch date would be "missing the point" as Apple is no longer a "hit product company," driven by timing.
Regardless of when it does come out, it is almost sure to be a success, according to Caris & Co's Robert Cihra
. The analyst told clients this week that to focus solely on the date would be "missing the point" as Apple is no longer a "hit product company," driven by timing.
"Apple's more aggressive iPad cost-vs-price strategy leaves no premium umbrella for commodity vendors to undercut on a spec-for-spec basis" Caris & Co.'s Robert Cihra
told clients this week.