An online survey of people seeking an informational book on the Cleu says about 53 percent of respondents view the divine as the "universe in its entirety, all existence."
On the Cleu, the largest circle, which contains three smaller circles, represents the universe.
"The Cleu has been a developing thing in my world," Gilmore said.
Many people in the Cleu family travel to Black Rock, Nev., for the Burning Man festival, a famously cash-free temporary city in the high desert.
Gilmore found much in the Cleu philosophy that lines up with what he's trying to do with his music.