spokesperson Nancy Fletcher noted that the court considered the U.
But there are only two claims made in the CMAB
spots - California has great cheese and content cows - and both would be hard to disprove.
has never filmed a "Happy California Cow" anywhere but in the state of California.
During the fall 2014 campaign drive, the CMAB
helped to award 18 schools and 3 school districts with $100,000 in grants on behalf of CMAB
and other stakeholders, including $30,000 in "Hometown Grants" from California's three NFL teams to Santa Clara Unified, Oakland Unified and South Bay Union School Districts.
FUTP 60 is a national in-school physical activity and nutrition program activated in California by the CMAB
and the San Francisco 49ers that encourages youth to consume low-fat and fat-free dairy products, fruits, vegetables, lean meats and whole grains while achieving at least 60 minutes of physical activity every day.
To give consumers a clearer understanding of where dairy products come from and showcase the people who produce them, the CMAB
developed 15 "mini-documentaries" profiling dairy families throughout the state.
We know that children need a well-rounded and nutritious diet, and one that includes dairy, to make sure that they are fueled up for optimal learning and to sustain them through at least 60 minutes of physical activity per school day," said Jennifer Giambroni, Director of Communications for the CMAB
In today's hyper-connected world, consumers are used to instant-access to information about just about everything, including the food they eat and where it comes from," said CMAB
Vice President of Advertising Michael Freeman.
To date, Happy Cow fans have cast nearly 500,000 votes, and with consumer engagement at an all-time high, the CMAB
today announced that voting will remain open through December 31, 2009.
th] year anniversary of the CMAB
, a farmer-funded organization dedicated to building awareness and demand for California dairy products.
Whether your ice cream preferences align with the majority of Californians or you prefer a different scoop all together, the CMAB
has developed ice cream recipes featuring local, California dairy products to sweeten up your summer.
was formed in 1969 as a vehicle to promote California dairy products to consumers.